{"id":63361,"date":"2025-03-06T03:06:49","date_gmt":"2025-03-06T03:06:49","guid":{"rendered":"https:\/\/www.gpstrategies.com\/?post_type=case-study-cpt&#038;p=63361"},"modified":"2025-03-17T10:31:45","modified_gmt":"2025-03-17T10:31:45","slug":"mobile-microlearning-platform-increases-new-product-knowledge-for-global-automotive-manufacturer","status":"publish","type":"case-study-cpt","link":"https:\/\/www.gpstrategies.com\/our-work\/mobile-microlearning-platform-increases-new-product-knowledge-for-global-automotive-manufacturer\/","title":{"rendered":"Mobile Microlearning Platform Increases New Product Knowledge\u200b for Global Automotive Manufacturer"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Challenge<\/h2>\n\n\n\n<p>A global automotive manufacturer needed to equip its frontline employees with the skills, knowledge, and technical expertise needed to transition all operations to electric vehicles (EVs) and provide optimum customer service in the future. \u200b<\/p>\n\n\n\n<p>\u200bThe solution needed to engage learners quickly through microlearning lessons, be available through a mobile format, and provide reinforcement activities that would help learners retain key lessons over time. \u200b<\/p>\n\n\n\n<p>\u200bThe client prioritized the following topics: \u200b<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Business Development Culture \u200b<\/li>\n\n\n\n<li>Introduction to EVs and Building a Deeper Understanding of EVs\u200b<\/li>\n\n\n\n<li>Consultative Skills\u200b<\/li>\n\n\n\n<li>Advanced Safety\u200b<\/li>\n\n\n\n<li>Product Knowledge\u200b<\/li>\n\n\n\n<li>Soft Skills\u200b<\/li>\n\n\n\n<li>Connected Services\u200b<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Solution<\/h2>\n\n\n\n<p>The learning solution is a blended learning curriculum hosted on a mobile microlearning application that uses gamification with tangible rewards to help participants learn and retain key concepts. Axonify was selected as the solution\u2019s platform due to its microlearning and AI capabilities. \u200b<\/p>\n\n\n\n<p>\u200bThe curriculum uses various methods such as video-on-demand (VOD) sessions, online learning, post-training assessments, and virtual classroom training to teach an array of topics. After completion, Axonify\u2019s AI provides participants with questions and dynamically adjusts the difficulty to create a personalized learning experience determined by the learner\u2019s performance. The platform awards points for correct answers. Participants can track their progress on the leaderboard and win prizes based on their ranking. \u200b<\/p>\n\n\n\n<p>\u200bTo mitigate knowledge loss, the learning program facilitates ongoing knowledge retention through continuous daily practice via an app on participants\u2019 phones. Each day, participants receive three review questions. Axonify also provides additional \u201crefresher\u201d content to strengthen knowledge in areas where learners have given incorrect answers. \u200b<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Results<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>20% average knowledge increase<\/strong> across all topics.\u200b<\/li>\n\n\n\n<li><strong>95% <\/strong>of users agreed or strongly agreed that their knowledge increased through the program.\u200b<\/li>\n\n\n\n<li><strong>90%<\/strong> of participants report that the program has made them more effective in their job.\u200b<\/li>\n\n\n\n<li>Reached over <strong>1,400<\/strong> users.\u200b<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><em>This program has been honored with a 2024 HCM Excellence Award by the Brandon Hall Group: Gold Award<\/em>\u00a0<em>for Best Use of Mobile Learning. <\/em><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A global automotive manufacturer needed to equip its frontline employees with the skills, knowledge, and technical expertise needed to transition all operations to electric vehicles (EVs) and provide optimum customer service in the future. \u200b<\/p>\n","protected":false},"featured_media":63363,"parent":0,"menu_order":0,"template":"","industry":[47],"case-study-category":[347,310,350,321,331,343,332],"class_list":["post-63361","case-study-cpt","type-case-study-cpt","status-publish","has-post-thumbnail","hentry","industry-automotive","case-study-category-blended-learning","case-study-category-employee-dev","case-study-category-gamification","case-study-category-learning","case-study-category-training","case-study-category-video","case-study-category-virtual-learning"],"pp_statuses_selecting_workflow":false,"pp_workflow_action":"current","pp_status_selection":"publish","pp_force_visibility":null,"pp_subpost_visibility":null,"pp_inherited_force_visibility":null,"pp_inherited_subpost_visibility":null,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mobile Microlearning Platform Increases New Product Knowledge\u200b for Global Automotive Manufacturer - GP Strategies<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gpstrategies.com\/our-work\/mobile-microlearning-platform-increases-new-product-knowledge-for-global-automotive-manufacturer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobile Microlearning Platform Increases New Product Knowledge\u200b for Global Automotive Manufacturer - GP Strategies\" \/>\n<meta property=\"og:description\" content=\"A global automotive manufacturer needed to equip its frontline employees with the skills, knowledge, and technical expertise needed to transition all operations to electric vehicles (EVs) and provide optimum customer service in the future. \u200b\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gpstrategies.com\/our-work\/mobile-microlearning-platform-increases-new-product-knowledge-for-global-automotive-manufacturer\/\" \/>\n<meta property=\"og:site_name\" content=\"GP Strategies\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gpstrategies\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-17T10:31:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gpstrategies.com\/wp-content\/uploads\/2025\/03\/cs_automotive2_2024.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1040\" \/>\n\t<meta property=\"og:image:height\" content=\"585\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@gpcorp\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.gpstrategies.com\/our-work\/mobile-microlearning-platform-increases-new-product-knowledge-for-global-automotive-manufacturer\/\",\"url\":\"https:\/\/www.gpstrategies.com\/our-work\/mobile-microlearning-platform-increases-new-product-knowledge-for-global-automotive-manufacturer\/\",\"name\":\"Mobile Microlearning Platform Increases New Product Knowledge\u200b for Global Automotive Manufacturer - GP Strategies\",\"isPartOf\":{\"@id\":\"https:\/\/www.gpstrategies.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.gpstrategies.com\/our-work\/mobile-microlearning-platform-increases-new-product-knowledge-for-global-automotive-manufacturer\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.gpstrategies.com\/our-work\/mobile-microlearning-platform-increases-new-product-knowledge-for-global-automotive-manufacturer\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.gpstrategies.com\/wp-content\/uploads\/2025\/03\/cs_automotive2_2024.jpg\",\"datePublished\":\"2025-03-06T03:06:49+00:00\",\"dateModified\":\"2025-03-17T10:31:45+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.gpstrategies.com\/our-work\/mobile-microlearning-platform-increases-new-product-knowledge-for-global-automotive-manufacturer\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.gpstrategies.com\/our-work\/mobile-microlearning-platform-increases-new-product-knowledge-for-global-automotive-manufacturer\/#primaryimage\",\"url\":\"https:\/\/www.gpstrategies.com\/wp-content\/uploads\/2025\/03\/cs_automotive2_2024.jpg\",\"contentUrl\":\"https:\/\/www.gpstrategies.com\/wp-content\/uploads\/2025\/03\/cs_automotive2_2024.jpg\",\"width\":1040,\"height\":585},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.gpstrategies.com\/#website\",\"url\":\"https:\/\/www.gpstrategies.com\/\",\"name\":\"GP Strategies\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.gpstrategies.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.gpstrategies.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.gpstrategies.com\/#organization\",\"name\":\"GP Strategies\",\"url\":\"https:\/\/www.gpstrategies.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.gpstrategies.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.gpstrategies.com\/wp-content\/uploads\/2023\/02\/logo.svg\",\"contentUrl\":\"https:\/\/www.gpstrategies.com\/wp-content\/uploads\/2023\/02\/logo.svg\",\"width\":144,\"height\":48,\"caption\":\"GP Strategies\"},\"image\":{\"@id\":\"https:\/\/www.gpstrategies.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/gpstrategies\",\"https:\/\/x.com\/gpcorp\",\"https:\/\/www.instagram.com\/gpstrategiescorp\/\",\"https:\/\/www.linkedin.com\/company\/gp-strategies-corporation\/\",\"https:\/\/www.youtube.com\/c\/GPStrategiesCorp\",\"https:\/\/en.wikipedia.org\/wiki\/GP_Strategies_Corporation\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mobile Microlearning Platform Increases New Product Knowledge\u200b for Global Automotive Manufacturer - GP Strategies","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.gpstrategies.com\/our-work\/mobile-microlearning-platform-increases-new-product-knowledge-for-global-automotive-manufacturer\/","og_locale":"en_US","og_type":"article","og_title":"Mobile Microlearning Platform Increases New Product Knowledge\u200b for Global Automotive Manufacturer - GP Strategies","og_description":"A global automotive manufacturer needed to equip its frontline employees with the skills, knowledge, and technical expertise needed to transition all operations to electric vehicles (EVs) and provide optimum customer service in the future. \u200b","og_url":"https:\/\/www.gpstrategies.com\/our-work\/mobile-microlearning-platform-increases-new-product-knowledge-for-global-automotive-manufacturer\/","og_site_name":"GP Strategies","article_publisher":"https:\/\/www.facebook.com\/gpstrategies","article_modified_time":"2025-03-17T10:31:45+00:00","og_image":[{"width":1040,"height":585,"url":"https:\/\/www.gpstrategies.com\/wp-content\/uploads\/2025\/03\/cs_automotive2_2024.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@gpcorp","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.gpstrategies.com\/our-work\/mobile-microlearning-platform-increases-new-product-knowledge-for-global-automotive-manufacturer\/","url":"https:\/\/www.gpstrategies.com\/our-work\/mobile-microlearning-platform-increases-new-product-knowledge-for-global-automotive-manufacturer\/","name":"Mobile Microlearning Platform Increases New Product Knowledge\u200b for Global Automotive Manufacturer - GP Strategies","isPartOf":{"@id":"https:\/\/www.gpstrategies.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.gpstrategies.com\/our-work\/mobile-microlearning-platform-increases-new-product-knowledge-for-global-automotive-manufacturer\/#primaryimage"},"image":{"@id":"https:\/\/www.gpstrategies.com\/our-work\/mobile-microlearning-platform-increases-new-product-knowledge-for-global-automotive-manufacturer\/#primaryimage"},"thumbnailUrl":"https:\/\/www.gpstrategies.com\/wp-content\/uploads\/2025\/03\/cs_automotive2_2024.jpg","datePublished":"2025-03-06T03:06:49+00:00","dateModified":"2025-03-17T10:31:45+00:00","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.gpstrategies.com\/our-work\/mobile-microlearning-platform-increases-new-product-knowledge-for-global-automotive-manufacturer\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.gpstrategies.com\/our-work\/mobile-microlearning-platform-increases-new-product-knowledge-for-global-automotive-manufacturer\/#primaryimage","url":"https:\/\/www.gpstrategies.com\/wp-content\/uploads\/2025\/03\/cs_automotive2_2024.jpg","contentUrl":"https:\/\/www.gpstrategies.com\/wp-content\/uploads\/2025\/03\/cs_automotive2_2024.jpg","width":1040,"height":585},{"@type":"WebSite","@id":"https:\/\/www.gpstrategies.com\/#website","url":"https:\/\/www.gpstrategies.com\/","name":"GP Strategies","description":"","publisher":{"@id":"https:\/\/www.gpstrategies.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.gpstrategies.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.gpstrategies.com\/#organization","name":"GP Strategies","url":"https:\/\/www.gpstrategies.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.gpstrategies.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.gpstrategies.com\/wp-content\/uploads\/2023\/02\/logo.svg","contentUrl":"https:\/\/www.gpstrategies.com\/wp-content\/uploads\/2023\/02\/logo.svg","width":144,"height":48,"caption":"GP Strategies"},"image":{"@id":"https:\/\/www.gpstrategies.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/gpstrategies","https:\/\/x.com\/gpcorp","https:\/\/www.instagram.com\/gpstrategiescorp\/","https:\/\/www.linkedin.com\/company\/gp-strategies-corporation\/","https:\/\/www.youtube.com\/c\/GPStrategiesCorp","https:\/\/en.wikipedia.org\/wiki\/GP_Strategies_Corporation"]}]}},"acf":[],"_links":{"self":[{"href":"https:\/\/www.gpstrategies.com\/wp-json\/wp\/v2\/case-study-cpt\/63361","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpstrategies.com\/wp-json\/wp\/v2\/case-study-cpt"}],"about":[{"href":"https:\/\/www.gpstrategies.com\/wp-json\/wp\/v2\/types\/case-study-cpt"}],"version-history":[{"count":0,"href":"https:\/\/www.gpstrategies.com\/wp-json\/wp\/v2\/case-study-cpt\/63361\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpstrategies.com\/wp-json\/wp\/v2\/media\/63363"}],"wp:attachment":[{"href":"https:\/\/www.gpstrategies.com\/wp-json\/wp\/v2\/media?parent=63361"}],"wp:term":[{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.gpstrategies.com\/wp-json\/wp\/v2\/industry?post=63361"},{"taxonomy":"case-study-category","embeddable":true,"href":"https:\/\/www.gpstrategies.com\/wp-json\/wp\/v2\/case-study-category?post=63361"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}