{"id":63641,"date":"2025-03-17T13:14:23","date_gmt":"2025-03-17T13:14:23","guid":{"rendered":"https:\/\/www.gpstrategies.com\/?p=63641&#038;post_type=case-study-cpt&#038;preview_id=63641"},"modified":"2025-03-17T20:13:38","modified_gmt":"2025-03-17T20:13:38","slug":"career-development-program-increases-employee-engagement","status":"publish","type":"case-study-cpt","link":"https:\/\/www.gpstrategies.com\/our-work\/career-development-program-increases-employee-engagement\/","title":{"rendered":"Career Development Program Increases Employee Engagement"},"content":{"rendered":"\n<p class=\"has-13-a-59-a-color has-text-color\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Challenge<\/h2>\n\n\n\n<p>A telecommunications and digital services company was experiencing low engagement among technical workers and wanted to provide a non-mandatory <a href=\"\/leadership-training\/career-development\/\">career development<\/a> program to those workers to decrease employee turnover.<\/p>\n\n\n\n<div class=\"wp-block-emagine-spacer wp-block-emagine-spacer--sm\" aria-hidden=\"true\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Solution<\/h2>\n\n\n\n<p>GP Strategies collaborated with the company\u2019s training department to develop a new <a href=\"\/learning-content-design-development-solutions\/blended-learning-solutions\/\">blended program<\/a> designed for the specific needs of technical employees. Since leaders were dispersed throughout the region and had different schedules, the team devised an entirely virtual initiative to optimize engagement. Based on external market research and internal surveys, the team developed the program to cover the following topics: Growth Mindset, Courage Leadership, Commitment to Results, Engagement with Society and Customers, Agility, Efficiency, and Ambidexterity.<\/p>\n\n\n\n<p>Each phase started with a live broadcast session featuring a different speaker (including two Olympic champions). This was followed by online content, virtual meetings, videos, and <a href=\"\/learning-content-design-development-solutions\/games-gamification-elearning\/\">gamified<\/a> content. The course lasted for 10 months and comprised approximately 20 hours of training.<\/p>\n\n\n\n<p>In the second month of training, participation was threatened by natural disasters in specific regions of Brazil. The participation deadline was extended to overcome this challenge, and a recognition campaign was created to reward learners from the most engaged regions.<\/p>\n\n\n\n<p>The non-mandatory program surpassed all predetermined success measures and was scheduled to continue.<\/p>\n\n\n\n<div class=\"wp-block-emagine-spacer wp-block-emagine-spacer--sm\" aria-hidden=\"true\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Results<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Helped lower employee turnover by 18.37%<\/li>\n\n\n\n<li>Achieved a participation rate of 42% of the total audience, surpassing the target rate of 30%<\/li>\n\n\n\n<li>Received an average participant score of 9.4 out of 10<\/li>\n\n\n\n<li>Employee net promoter score increased from 76 to 83<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>This training showed me how to solve challenges with teamwork and communication and brought me closer to the team. I was able to exchange experiences, ideas, and opinions, which helped me improve my professional and personal competencies &#8211; Program participant<\/p>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><em>This program has been honored with a 2024 HCM Excellence Award by the Brandon Hall Group:<\/em>&nbsp;Gold Award for Best Use of a Blended Learning Program.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>GP Strategies collaborated with a telecommunications company\u2019s training department to develop a new blended program designed for the specific needs of technical employees.<\/p>\n","protected":false},"featured_media":63648,"parent":0,"menu_order":0,"template":"","industry":[52],"case-study-category":[347,302,310,311,320,332],"class_list":["post-63641","case-study-cpt","type-case-study-cpt","status-publish","has-post-thumbnail","hentry","industry-other","case-study-category-blended-learning","case-study-category-career-development","case-study-category-employee-dev","case-study-category-employee-engagement","case-study-category-leadership","case-study-category-virtual-learning"],"pp_statuses_selecting_workflow":false,"pp_workflow_action":"current","pp_status_selection":"publish","pp_force_visibility":null,"pp_subpost_visibility":null,"pp_inherited_force_visibility":null,"pp_inherited_subpost_visibility":null,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Career Development Program | Case Study | GP Strategies<\/title>\n<meta name=\"description\" content=\"Career Development Program Increases Employee Engagement for telecommunications and digital services company. 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