{"id":66796,"date":"2025-10-06T14:26:29","date_gmt":"2025-10-06T14:26:29","guid":{"rendered":"https:\/\/www.gpstrategies.com\/?post_type=case-study-cpt&p=66796"},"modified":"2025-10-24T13:41:34","modified_gmt":"2025-10-24T13:41:34","slug":"vichy-laboratoires-empowers-women-and-supports-wellbeing","status":"publish","type":"case-study-cpt","link":"https:\/\/www.gpstrategies.com\/our-work\/vichy-laboratoires-empowers-women-and-supports-wellbeing\/","title":{"rendered":"Vichy Laboratoires Empowers Women and Supports Wellbeing"},"content":{"rendered":"\n
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\n\t\t\t\t\t\t\t\t\t\t\t150000+\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t
Users have engaged with the platform<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t
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Users have started at least one of the modules<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t11000+\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t
Users have completed the training<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n\n
<\/div>\n\n\n\n
\"Vichy<\/figure>
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The Vichy Laboratoires brand is dedicated to supporting women throughout every life stage, harnessing deep medical expertise to understand the intricate relationship between hormonal changes and skin and scalp health. <\/p>\n\n\n\n

For over 20 years, Vichy Laboratoires has gone beyond skincare to address the taboos and stigmas surrounding menopause by providing education about the menopause journey and partnering with experts to improve healthcare.<\/p>\n<\/div><\/div>\n\n\n\n

The Challenge<\/h2>\n\n\n\n
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An extensive epidemiological study found that 72% of women feel that hormonal changes negatively impact their overall wellbeing<\/strong>. Additionally, research from a KANTAR quantitative study conducted in October 2022 revealed that two out of three women struggle in silence<\/strong> when dealing with hormonal changes and report feeling misunderstood, unsupported, or uninformed.<\/p>\n\n\n\n

Recognizing the critical need for education and to \u201cfree the talk,\u201d Vichy Laboratoires embarked on a new brand initiative aimed at changing perceptions about hormonal changes. In response, Vichy Laboratoires created a platform to raise awareness and help women thrive at every stage of life by providing trustworthy information about women\u2019s hormonal changes to everyone who needs it.<\/p>\n<\/div>

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Community-Driven Solution<\/h2>\n\n\n\n
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Vichy Laboratoires and the UK charity, Wellbeing of Women, partnered with GP Strategies to create \u201cHormonall: Together for Women\u2019s Wellbeing,\u201d a cutting-edge, mobile-optimized learning platform available in nine languages.<\/p>\n\n\n\n

A selection of shareable content assets that encourage individuals to open the conversation beyond the platform and free the talk.<\/p>\n<\/div><\/div>\n\n\n\n

Designed for women seeking guidance as well as those wanting to support them, the initiative includes: <\/strong><\/p>\n\n\n\n

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A visually engaging and trustworthy website designed to stand out against the wealth of information online and deliver medically validated content in a clear, structured, and engaging format that builds confidence. <\/p>\n\n\n\n

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A powerful short teaser trailer that bridges the gap between medical information and real human experiences. <\/p>\n\n\n\n

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Four immersive 20-minute learning modules for women (beneficiaries) experiencing hormonal changes, with tailored versions for people (helpers) who want to help the women in their lives.<\/p>\n<\/div>\n\n\n\n

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Engaging animations and interactive content that explain scientific processes and life-stage transitions in a way that is both educational and emotionally engaging.<\/p>\n\n\n\n

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Practical playbooks that offer actionable tools and in-depth insights into hormonal wellbeing, empowering individuals to take the next step in their journey.<\/p>\n\n\n\n

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A selection of shareable content assets that encourage individuals to open the conversation beyond the platform and free the talk.<\/p>\n<\/div>\n\n\n\n\n

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An Award-Winning Campaign<\/h2>\n\n\n\n

The Hormonall initiative has made a significant impact so far and continues to grow.<\/p>\n\n\n\n